Peter Malecha Creative Direction & Marketing

At twenty-plus years in. Still not settling. I'm a creative, strategy-driven executive who builds brands and grows revenue — not just one or the other. That combination is what I bring to your company.

I conceptualize and ship marketing campaigns that work across every channel, digital and traditional, and I know the full picture behind them: product development, distribution, advertising, research, social. Omni-channel isn't a buzzword to me — it's how I use data to make decisions that move the needle.

What I've delivered:

• Turned raw data into content that performs.
• Driven product enhancement, corporate growth strategy, and marketing initiatives that stimulated real revenue growth.
• Built ASICS' brand sonic and photo guidelines from scratch — every in-house and agency asset, one consistent tone and aesthetic.
• Structured cross-functional teams built for engagement and conversion, not just output.
• Led with creative instinct, sharp communication, and the analytical rigor to back it up.

I don't just hit marketing objectives — I build the strategy that makes hitting them repeatable. Let's talk about what that looks like for your company.