Innovative Marketing Solutions for Modern Brands
21 Brands. One Design System.
Three Products. One Spine Story.
Three Products. One Spine Story.
TCS is rebuilding Bayer's digital presence at scale—21+ brand websites, one unified design system. We're bringing consistency without sacrificing brand identity, giving every site the flexibility to stand on its own while speaking the same visual language. And we're pushing further: piloting AI to check copy and design against brand, legal, and medical standards before it ever reaches a human reviewer—cutting approval cycles and getting great work to market faster, without cutting corners on compliance.
Three Products. One Spine Story.
Three Products. One Spine Story.
Three Products. One Spine Story.
TCS used AI to rapidly prototype and merge three fragmented spine product lines—Robotics, Fixation, and Biologics—into one unified J&J narrative. Rather than starting from scratch, we trained AI to extract key data from existing content, generating fast, iterative concepts reshaped for different audiences and channels in real time. The result: a single, ownable value story consistent across every touchpoint, backed by creative and sales tools that hit the market faster—without losing an ounce of compliance.
Copilot Adoption. Built to Stick.
Premium Ordering. Reimagined Dealer Trust.
Premium Ordering. Reimagined Dealer Trust.
TCS built a role-based Copilot adoption program to move Financial Services teams past onboarding and into real, sustained use. Workflow-specific prompts, training, and coaching gave regulated users a way to bring AI into daily work without sacrificing compliance or accuracy. The result: adoption analytics that proved sustained engagement, a validated FastTrack strategy for AI growth, and a program built not around a rollout—but around real behavior change..
Premium Ordering. Reimagined Dealer Trust.
Premium Ordering. Reimagined Dealer Trust.
Premium Ordering. Reimagined Dealer Trust.
TCS built the communication and change management backbone behind JLR's shift to a premium online ordering platform—one that put consumers in control while redefining the dealer relationship around it. We equipped dealers with the tools, messaging, and training to embrace a new way of selling, turning a disruptive shift into a shared win. The result: a seamless, premium consumer experience launched with a dealer network aligned, informed, and ready to deliver it.
Innovative Marketing Solutions for Modern Brands
AI Adoption Isn't a Launch. It's a Habit.
AI Adoption Isn't a Launch. It's a Habit.
Working with Microsoft created role-based enablement, prompt libraries, and coaching drove sustained AI usage across regulated workflows and teams.
Governance as a Creative Advantage.
AI Adoption Isn't a Launch. It's a Habit.
Developed AI agent for Bayer to validate brand voice, claims, and accessibility before launch, making compliance a speed multiplier.
ONE STORY. EVERY CHANNEL. ZERO NOISE
Digital Experiences People Want to Use.
For JLR, Turned fragmented product and dealer content into a single, ownable narrative — compliant, scalable, unmistakably on-brand.
Digital Experiences People Want to Use.
Digital Experiences People Want to Use.
Digital Experiences People Want to Use.
Designed personalized brand journeys for J&J that met people where they are, personalized to their content interests.
Brands Don't Grow by Accident.
Digital Experiences People Want to Use.
Talent Is the Real Growth Engine.
Partnering with H&M piloted omni-channel work for category leaders, turning creative ambition into measurable market differentiation.
Talent Is the Real Growth Engine.
Digital Experiences People Want to Use.
Talent Is the Real Growth Engine.
Built creative teams from the ground up for Novartis — startup to global scale — powered by mentorship, not hierarchy.
MARKETING
REAL RUNNERS & THEIR TRAINING ROUTINES
For the KAYANO 27 campaign real runners were recruited so we could capture their unique training routines. Each runner was featured in the campaign key visuals along with a set of video, social and ecommerce assets that focused on each athlete.
Editorial Direction
Collaborating: ASICS, Mike Blabac Photo, Edelman
Fox Racing & Shift
NEWSTRONG WOMEN'S CATALOG
A catalog mailer featuring elite athletes wearing a special women's apparel and footwear. Content was also used in DTC, social and eCommerce.
Editorial Direction
Collaborating: ASICS Design, John Schnack Photo, J. Schmid
ATMOS X WOTHERSPOON X ASICS
This is a unique limited release collaboration between Sean Wotherspoon, atmos and ASICS. The theme of the shoe is Los Angeles to Tokyo. One shoe was themed around LA and the other was inspired by Tokyo. Assets were created for the atmos and ASICS websites, social and in-store.
Editorial Direction
Collaborating: ASICS, Light Beast Media
GEL CUMULUS 22 KEY VISUAL
Floating shoe shots were created with elevated dramatic lighting to highlight the features of the sole and midsole. GEL CUMULUS 22 is a marque shoe for the brand and drives significant revenue every year.
Editorial Direction
Collaborating: ASICS, Edelman
CASIO X ASICS COLLABORATION
A Japan exclusive collection that ties the technology of each brand into one product snd app that helps improve the athletes performance. Marketing assets have been shared on both brands websites, DTC and social channels.
Editorial Direction
Collaborating: Mike Blabac Photo, Light Beast Media
EVENT ACTIVATION
ASICS SUPPORT YOUR MARATHONER
ASICS and Vitro created a system that leveraged runners' RFID chips in their bibs and sensors situated around the course. When a runner ran past a sensor, a signal would be sent triggering a message of support from a loved one on a screen for the runner to see. Throughout training season, friends and loved ones could visit SupportYourMarathoner.com to leave videos and messages of support for their runners. The site auto-stitched all the messages together to give each athlete a motivational boost during the tough training months and shown to them on race day.
Project & Editorial Direction
Collaborating: Vitro, Rook Productions Media
EVENT COVERAGE: PHOTO & VIDEO
EXPO BOOTHS: DESIGN & GRAPHICS
EXPO BOOTHS: DESIGN & GRAPHICS
Every event needs coverage and a solid plan reduces the footprint of the media team and will amplify engagement.
EXPO BOOTHS: DESIGN & GRAPHICS
EXPO BOOTHS: DESIGN & GRAPHICS
EXPO BOOTHS: DESIGN & GRAPHICS
The expense of a booth is considerable. Flow and understanding how the attendee will experience the marketing is crucial.
BILLBOARDS: DIGITAL & LARGE FORMAT
SOCIAL MEDIA: CONTENT & LIVE COVERAGE
SOCIAL MEDIA: CONTENT & LIVE COVERAGE
Big graphics are fun and should stop people in their tracks. When the banner is digital you need to get the message across quick.
SOCIAL MEDIA: CONTENT & LIVE COVERAGE
SOCIAL MEDIA: CONTENT & LIVE COVERAGE
SOCIAL MEDIA: CONTENT & LIVE COVERAGE
Brand engagement and leveraging events can set a brand above the competition. Speak to the audience.