MARKETING
REAL RUNNERS & THEIR TRAINING ROUTINES
For the KAYANO 27 campaign real runners were recruited so we could capture their unique training routines. Each runner was featured in the campaign key visuals along with a set of video, social and ecommerce assets that focused on each athlete.
Editorial Direction
Collaborating: ASICS, Mike Blabac Photo, Edelman
Fox Racing & Shift
NEWSTRONG WOMEN'S CATALOG
A catalog mailer featuring elite athletes wearing a special women's apparel and footwear. Content was also used in DTC, social and eCommerce.
Editorial Direction
Collaborating: ASICS Design, John Schnack Photo, J. Schmid
ATMOS X WOTHERSPOON X ASICS
This is a unique limited release collaboration between Sean Wotherspoon, atmos and ASICS. The theme of the shoe is Los Angeles to Tokyo. One shoe was themed around LA and the other was inspired by Tokyo. Assets were created for the atmos and ASICS websites, social and in-store.
Editorial Direction
Collaborating: ASICS, Light Beast Media
GEL CUMULUS 22 KEY VISUAL
Floating shoe shots were created with elevated dramatic lighting to highlight the features of the sole and midsole. GEL CUMULUS 22 is a marque shoe for the brand and drives significant revenue every year.
Editorial Direction
Collaborating: ASICS, Edelman
CASIO X ASICS COLLABORATION
A Japan exclusive collection that ties the technology of each brand into one product snd app that helps improve the athletes performance. Marketing assets have been shared on both brands websites, DTC and social channels.
Editorial Direction
Collaborating: Mike Blabac Photo, Light Beast Media
EVENT ACTIVATION
ASICS SUPPORT YOUR MARATHONER
ASICS and Vitro created a system that leveraged runners' RFID chips in their bibs and sensors situated around the course. When a runner ran past a sensor, a signal would be sent triggering a message of support from a loved one on a screen for the runner to see. Throughout training season, friends and loved ones could visit SupportYourMarathoner.com to leave videos and messages of support for their runners. The site auto-stitched all the messages together to give each athlete a motivational boost during the tough training months and shown to them on race day.
Project & Editorial Direction
Collaborating: Vitro, Rook Productions Media
EVENT COVERAGE: PHOTO & VIDEO
EXPO BOOTHS: DESIGN & GRAPHICS
EXPO BOOTHS: DESIGN & GRAPHICS
Every event needs coverage and a solid plan reduces the footprint of the media team and will amplify engagement.
EXPO BOOTHS: DESIGN & GRAPHICS
EXPO BOOTHS: DESIGN & GRAPHICS
EXPO BOOTHS: DESIGN & GRAPHICS
The expense of a booth is considerable. Flow and understanding how the attendee will experience the marketing is crucial.
BILLBOARDS: DIGITAL & LARGE FORMAT
SOCIAL MEDIA: CONTENT & LIVE COVERAGE
SOCIAL MEDIA: CONTENT & LIVE COVERAGE
Big graphics are fun and should stop people in their tracks. When the banner is digital you need to get the message across quick.
SOCIAL MEDIA: CONTENT & LIVE COVERAGE
SOCIAL MEDIA: CONTENT & LIVE COVERAGE
SOCIAL MEDIA: CONTENT & LIVE COVERAGE
Brand engagement and leveraging events can set a brand above the competition. Speak to the audience.